All the business experts and strategy consultants we hired advised us to keep costs down by substituting superior Belgium chocolate for regular low-cocoa content chocolate, by replacing premium Illy coffee for pre-packed instant mixes, and by swapping our premium-grade flour for mass-manufactured factory produce.
In the end, we chose your satisfaction over our own financial happiness. At Bakin’ Boys, we take great pride in the superiority of our products. Without consistent quality, we wouldn’t be able to retain our customers, let alone satisfy them. Your belief in our vision is what keeps us going.
All the ingredients that are used in our products are of the highest quality. We don’t use cheap and tasteless substitutes for our free-range eggs, or the fresh and creamy butter we ship from New Zealand. And unlike many of our competitors, we don’t freeze our dough and store them for months. The chocolate we use has a minimum cocoa content of 55 percent, and each cookie contains about 40 percent chocolate. That is much more than most of the household brands you find in supermarkets and grocers. What all this means is that you get the finest, freshest cookies and muffins every single time you visit Bakin’ Boys.
